I have scoured the internet for advice on how to hire a wedding DJ. The one constant that I find is “hire a professional”. What I can’t seem to find is how to determine if a DJ is indeed a pro. It seems that every disc jockey has “professional” on their website (guilty), but what are the requirements? What makes a professional DJ?
Is it membership in an organization? Is it a “real” office? Is it their equipment? Is it their vehicle? Is it the massive music collection?
A professional DJ might drive their dedicated DJ van, complete with DJ gear and hard drives full of music, from their DJ office to the local chapter meeting of a national DJ organization. The truth is, a non-professional could easily do the same thing. I would argue that none of the above positively identifies a professional DJ.
What makes a DJ professional?
In this instance, and in the case of many trades and service providers, “professional” is not a provable, tangible thing. There is no college degree, no regulatory testing, no standards set by the industry. Yet, we are encouraged to find and hire a professional.
Professional is as professional does. Sounds like something Forrest Gump would say.
Could it be that the things that make a professional are more about what they do, how they do it, why they do it, and the results they produce? In a word, professionalism.
Simply put, a professional DJ could be identified by their professionalism… their conduct, aims, and qualities.
While this is still not absolutely definitive, I think it’s safe to say that professionals operate and behave in a manner that makes them professionals. They produce professional results. Their intent and motivation are client centered. Professionalism comes from within. You’ll know it when you see it.
Anyone can call themselves a professional, but actions speak louder than words… and all that other stuff.
I would like to give credit to Alvin Sowers from Alvin Entertainment down in the Virginia Beach area for sending this on to me.